Dec 15, 2022


As a designer, the use of color in your work is crucial to the success of your designs. Color has the ability to evoke emotions, set the tone for a piece, and even influence the way in which the design is perceived. In this article, we will discuss the importance of color in design, and how you can use it effectively in your designs.

Why is color important in design?

Color plays a vital role in design as it helps to establish the mood and tone of a piece. Different colors can evoke different emotions and feelings, and it is important for designers to consider this when choosing the colors for their designs. For example, the color red is often associated with passion and energy, while blue is often associated with trust and reliability. By using the appropriate colors in your design, you can effectively communicate the desired message and emotion to your audience.

In addition to evoking emotions, color can also influence the way in which a design is perceived. Different colors can convey different meanings and associations, and it is important for designers to consider this when choosing the colors for their designs. For example, the color green is often associated with nature and growth, while the color purple is often associated with luxury and sophistication. By understanding the meanings and associations of different colors, designers can effectively communicate the desired message and tone to their audience.

How to use color effectively in design

Now that we understand the importance of color in design, let's discuss how you can use it effectively in your designs.

Choose the right color scheme

One of the most important aspects of using color effectively in design is choosing the right color scheme. A color scheme is a combination of colors that are used together in a design. There are several different types of color schemes that you can use, including monochromatic, analogous, complementary, and triadic.

  • Monochromatic color schemes use different shades and tints of a single color. This can create a cohesive and harmonious look.

  • Analogous color schemes use colors that are next to each other on the color wheel. This creates a cohesive and harmonious look, as the colors share common undertones.

  • Complementary color schemes use colors that are opposite each other on the color wheel. This creates a bold and vibrant look, as the colors create high contrast.

  • Triadic color schemes use colors that are evenly spaced around the color wheel. This creates a balanced and harmonious look.

Use color to create hierarchy

In design, hierarchy refers to the way in which elements are arranged in order of importance. You can use color to create hierarchy in your designs by using different colors to highlight important elements. For example, you can use a bold color to draw attention to a call-to-action button, or use a softer color to draw attention to less important elements.

Use color to create contrast

Contrast is an important aspect of design, as it helps to draw attention to specific elements and make them stand out. You can use color to create contrast in your designs by using complementary colors, or by using light and dark shades of the same color.

Use color to create unity

Unity refers to the way in which all the elements in a design work together to create a cohesive whole. You can use color to create unity in your designs by using a consistent color scheme throughout the design, or by using analogous or monochromatic color schemes.

In conclusion, the use of color in design is crucial to the success of a piece. By understanding the importance of color, and using it effectively in your designs, you can create designs that effectively

Dec 15, 2022


In today's digital age, having a strong online presence is crucial for businesses and organizations of all sizes. A well-designed website can help establish credibility, increase brand awareness, and attract and retain customers. On the other hand, a poorly designed website can drive potential customers away and negatively impact the success of your business. In this article, we will discuss why web design is crucial for the success of your online presence.

Establishes credibility

A well-designed website helps establish credibility for your business. A professional and user-friendly website shows that you take your business seriously and are committed to providing a positive experience for your customers. On the other hand, a poorly designed website can give the impression that you are not invested in your business and may not be trustworthy.

Increases brand awareness

Your website is often the first point of contact for potential customers, and it is important that it accurately reflects your brand. A well-designed website can help increase brand awareness by consistently incorporating your brand's colors, fonts, and style throughout the site. This helps create a cohesive and memorable brand experience for your visitors.

Attracts and retains customers

A well-designed website can help attract and retain customers by providing an easy and enjoyable user experience. A website that is easy to navigate, loads quickly, and provides valuable information can help keep visitors on your site and encourage them to return in the future. On the other hand, a poorly designed website can drive potential customers away due to a frustrating user experience.

In conclusion, web design is crucial for the success of your online presence. A well-designed website can establish credibility, increase brand awareness, and attract and retain customers. It is important to invest in professional web design to ensure that your website accurately represents your business and provides a positive experience for your customers.

Jan 12, 2022


Creating a website can seem intimidating, but with the right tools and resources, it can be a straightforward and rewarding process. Whether you are creating a website for your personal brand or for your business, there are a few key steps to follow to ensure that your website is professional, functional, and effective.

Determine your purpose and target audience

Before you start creating your website, it is important to consider the purpose of your website and who your target audience is. This will help guide the design and content of your website, and ensure that it is tailored to your specific needs and goals.

Choose a domain name

Your domain name is your website's address, and it is important to choose a domain name that is memorable, easy to spell, and relevant to your brand or business.

Design and structure your website

The design and structure of your website should be visually appealing and easy to navigate. This includes choosing a layout, color scheme, and fonts that reflect your brand and aesthetic. It is also important to consider the hierarchy and organization of your content, as this will help guide visitors through your website and highlight the most important information.

Populate your website with content

Your website's content should be engaging, informative, and relevant to your target audience. This can include text, images, videos, and other multimedia elements. It is important to regularly update your website with fresh and relevant content to keep visitors engaged and coming back for more.

Test and optimize your website

Before launching your website, it is important to thoroughly test it to ensure that it is functioning properly. This includes testing the layout, links, and other elements to ensure that they are working as intended. You should also optimize your website for search engines to improve its visibility and ranking in search results.

Creating a website can seem daunting, but by following these steps and using the right resources, you can create a professional and effective website that helps you achieve your goals and connect with your target audience

Apr 8, 2022


As the internet continues to develop and grow exponentially, jobs related to the industry do too, particularly those that relate to web design and development. The prediction is that by 2029, the job outlook for these two fields will grow by 8%—significantly faster than average. Whether you’re seeking salaried employment or aiming to work in a freelance capacity, a career in web design can offer a variety of employment arrangements, competitive salaries, and opportunities to utilize both technical and creative skill sets.

What does a career in web design involve?

A career in website design can involve the design, creation, and coding of a range of website types. Other tasks will typically include liaising with clients and discussing website specifications, incorporating feedback, working on graphic design and image editing, and enabling multimedia features such as audio and video. Requiring a range of creative and technical skills, web designers may be involved in work across a range of industries, including software companies, IT consultancies, web design companies, corporate organizations, and more. In contrast with web developers, web designers tend to play a more creative role, crafting the overall vision and design of a site, and determining how to best incorporate the necessary functionality. However, there can be significant overlap between the roles.

Full-stack, back-end, and front-end web development

The U.S. Bureau of Labor Statistics (BLS) Occupational Outlook Handbook tends to group web developers and digital designers into one category. However, they define them separately, stating that web developers create and maintain websites and are responsible for the technical aspects including performance and capacity. Web or digital designers, on the other hand, are responsible for the look and functionality of websites and interfaces. They develop, create, and test the layout, functions, and navigation for usability. Web developers can focus on the back-end, front-end, or full-stack development, and typically utilize a range of programming languages, libraries, and frameworks to do so. Web designers may work more closely with front-end engineers to establish the user-end functionality and appearance of a site.

Are web designers in demand in 2022?

In our ever-increasingly digital environment, there is a constant need for websites—and therefore for web designers and developers. With 17.4 billion websites in existence as of January 2020, the demand for web developers is only expected to rise.Web designers with significant coding experience are typically in higher demand, and can usually expect a higher salary. Like all jobs, there are likely to be a range of opportunities, some of which are better paid than others. But certain skill sets are basic to web design, most of which are key to how to become a web designer in 2022.

Mar 15, 2022


What is a landing page?

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page. Landing pages are standalone websites used to generate leads or sales—in other words they help you increase your revenue. Unlike typical web pages, landing pages only have one call to action, or CTA, and they are usually tied to a specific marketing or advertising campaign. The hyper-focused nature of landing pages means they come with a pretty standard set of best practices.

Landing pages vs. front pages

A typical front page or website in general includes a full navigation bar with tons of links throughout the page linking to other pages or pieces of content. A good landing page should only have one link, or multiple links that all point to the same thing. Having one CTA on your landing page increases conversions because there’s less distraction—fewer equally appealing options to prompt your users into leaving your landing page.

Your brand’s front page has totally different goals. It should show off your brand’s personality, let people explore different features, find blogs and support articles, or even apply for a job. But they won’t necessarily purchase your product from the front page. And that’s why we need landing pages.

Since landing pages are tied to specific campaigns, you don’t need to worry about users lacking information about your product. They arrived at your landing page because they were interested in an ad or post on Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. With super detailed campaigns pointing to easy-to-use landing pages, you’re getting high-quality leads that are actually interested in using your product.

Best practices for creating a landing page

What makes an easy-to-use landing page? Overall it’s clear, concise, and doesn’t give users any options except for the main CTA.In terms of copy, your landing page should have one clear message. The header of your page should promote the desired action you want visitors to take. And additionally it should explain the benefits of performing this action.

The visual design of your page should be very simple. Unlike your front page, this is not the place to go crazy with brand personality—so no wild animations or complex design elements. You wouldn’t want to distract visitors from performing the main action of your page.

Landing page CTA’s are typically buttons, sometimes accompanied by an input field if you need to collect user information. To ensure your buttons are clicked, make sure they stand out visually. This can be done with contrasting the button color with your page background and clear copy on the button itself. For example, if you are asking visitors to book a demo, write“Book a demo” clearly on the CTA button.

Feb 6, 2022


Navigation is key within any digital interface. Smart Components enable us to create custom interactive navigation components that work perfectly with the rest of your prototype.In this guide, we will cover the concepts of nesting components, adding events to elements in a component using Event Variables, and passing these through your components. One of the main benefits of using nested components is that it provides full control over its states, such as unique hover states of elements within another component.

Starting at the atomic level

Framer allows you to create fully interactive and animated components, and even allows you to nest components within other components. We’re building a navigation bar component for a website that will contain two different kinds of nested components, with their own unique interactions. Our project will contain a Navigation bar that contains various nested components, namely five Nav items and one Shopping cart component. The design of our nested components, the nav list item and the shopping cart, will impact how we design our navigation bar. For this reason, an optimal workflow includes starting with the 'deepest' nested component and building up from there.

Nesting components

Once we have our two components ready, we can start creating the component in which we will nest these. Draw your navigation bar, select it on the canvas and click the Component tool in the Toolbar. To nest a different component in our new component, just drag any other component to the Component Canvas and place it within your designed navigation bar.

Triggering interactions from the navigation bar

Back on the main canvas, we’d like to be able to tap 'Clothing' and navigate to an entire new Screen. If you’d connect the component using the Prototyping Connector to a new screen, we could set up an Interaction. However, this would be triggered if we tap anywhere within our component. This isn’t what we want to do, as we want to trigger this transition only from a specific element. This is where Event Variables come in, which are special types of Variables not attached to properties (like opacity or fill) but instead to events.